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Uncover
the Secrets to Writing Successful
E-mail Promotions that will Drive Swarms of Customers to Your Affiliate
Products!
What You'll Find in this Article:
Using e-mail
marketing to promote your affiliate products is one of the most effective
methods available -- and one we highly recommend!
In fact, we're such big believers in promoting affiliate
products through e-mail that we've written and tested e-mail campaigns that
you can copy and paste and send to your own customers -- and we've even
included winning subject lines!
Of course, you don't have to use the e-mail
promotions we've written. After all, the most convincing e-mail messages
will always come directly from you. Nobody knows better than you how to
approach your customers, and your audience is already familiar with your
'voice.'
The good news is, you don't have to be born with writing
skills to create e-mail that really sells -- it's a skill that anyone
can master. Follow the simple tips and tricks we've laid out here, and in
just a few minutes, you'll be on your way to success!
Why use e-mail to promote affiliate products?
A personal e-mail written to your opt-in list can be a
very profitable tool for promoting. Because nobody knows your readers better
than you do, you can personally recommend a product in an e-mail you send
them, and emphasize the benefits that you already know will be of
specific interest to them.
As well, because you've already established your
credibility with your subscribers, they'll be more open to your
recommendations. They already look forward to hearing from you, because they
know you send them useful information that they can trust.
When writing your e-mail, keep these seven simple steps in
mind. We guarantee they'll help you generate letters with the highest
possible sales!
How to write effective content for e-mail
promotions
The key to successful e-mail content is to imagine that
you are writing the letter to one friend, rather than a large group of
customers who are all strangers to you. Writing with a single person in mind
will help you avoid writing that's too stiff and formal, and make sure your
claims are not overstated.
Follow these seven simple steps to e-mail success:
-
Keep it personal: Write your letter as though you were sending it
to a close personal friend. This is one of the best ways to guarantee that
you avoid any exaggeration or hype that will scare away interested
potential customers.
-
Tell them "Why": If you believe that you’re recommending a good
product that your readers will benefit from, tell them. Be
specific about why you think it’s such a great product and how they stand
to benefit from checking it out!
- Be
honest: If you’ve had personal experience with the product, then
let your customers and subscribers know how you’ve personally benefited
from it. Results speak for themselves.
- Be
knowledgeable: If you don’t have personal experience
using the product, familiarize yourself with it by taking a few minutes to
read the product information. Think about how it will benefit your
customers and subscribers, and express this in your letter.
-
Keep it short: An effective e-mail shouldn’t be any more than a
page and a half. Remember that your job is to get the reader to click
through your affiliate link to the product information. Once the visitor
is at our web site, we'll look after presenting the more detailed product
information and closing the sale.
-
Keep it simple: Don't fall into the trap of trying to fill your
letter with big words and complicated sentences to make it sound more
'official'. That kind of language is a surefire way to turn people off.
Think about what you want to say in your letter, then imagine that you're
sitting down with a friend and telling them these things in a casual
conversation. That's the tone you want to capture.
-
Test it! Before you e-mail the letter to your entire opt-in
e-mail list, consider e-mailing it to a test group to gauge the response.
If the results aren't what you hoped, you can always go back and 'tweak'
it before you send it out to everyone.
Important!
If you want to create a custom e-mail, you don't need
to start from scratch. Why not use the copy we've already created, and make
changes to suit your audience? We've even written the subject lines for you,
and it's all been carefully tested -- so you know it's going to
work!
How to write subject lines that get your e-mails
opened
Of course, the best e-mail content in the world is useless
if you can't get people to open the e-mail in the first place! That's where
good subject lines come in.
Think about all of those e-mails you're probably getting
on a daily basis with subjects like:
- MAKE
$75,000 EVERY WEEK GUARANTEED!
- EXPLOSIVE
STOCK PICK AT $0.45!!!!
- newsletter
- THIS IS
NOT SPAM!
Do you open these e-mails? Probably not. The subject line
makes it obvious that the e-mail is spam... that it's from someone you don't
know... or it doesn't offer a clear benefit that makes you want to read it.
Now, how many of your legitimate newsletters and e-mails
are mistakenly deleted by your subscribers who read your subject lines and
assume it must be spam? How many potential sales could you have saved simply
by rewriting your subject lines?
Here are three ideas that will help you write stronger
subject lines that get your e-mails opened:
-
Give news: When you write your subject line, you can make an
announcement or give news that your readers will want to hear.
For
example: My review of Corey's new course
-
Increase curiosity: Another good approach to subject lines is to
make your reader curious about what's in the e-mail.
For
example: Here's my secret weapon
-
Emphasize benefits: You can also write subject lines that
emphasize how the reader will benefit from opening your e-mail.
For
example: Learn how to hypnotize women!
Remember, too, that you'll always be most successful if
you write subject lines that state a clear benefit and tell the reader
exactly how they're going to seduce women, increase their approachability, make their life
better, etc., by opening and reading your e-mail. If you can state a benefit
AND create curiosity, so much the better!
The key when writing subject lines is to emphasize
benefits by considering your product or service from your customers' point
of view:
- How will
they benefit from taking the time to read your e-mail?
- What will
they learn?
- Is your
product or service going to make them better?
- Is it
going to save them money? Is it going to improve their lives in some way?
Write subject lines that emphasize these benefits and
you'll dramatically increase the number of subscribers who open and read
your e-mail.
Two other key points to remember when writing your subject
lines are:
How
to format your e-mail promotions
Okay, so once
you've written a solid e-mail and created a winning subject line, it's ready
to go, right?
Well, almost.
You still need to check the formatting, to make sure it's free of
embarrassing errors that will make you look sloppy and unprofessional --
destroying your credibility and ensuring that your letter ends up in your
subscribers' trash bins.
Remember that
different e-mail programs, like Outlook, Hotmail, and so on will display
your e-mail differently. Plus, different people will have their personal
program set to read their incoming mail in different fonts, different sizes,
different widths, etc.
To ensure
that your messages look consistent for as many of your readers as possible,
follow these simple formatting tips:
-
Use a good text editor: As useful as Microsoft Word may be, it is
NOT the tool to use when formatting e-mail copy. Word has too many
formatting quirks -- "macros" that are embedded into the program that most
of as are unable to work around. These can (and often do) result in bad
line breaks, weird characters, and formatting errors on the recipient's
end. You are far better off using a text editor.
Notepad and Wordpad, which come with Windows and can be found under
Programs > Accessories in your
Start menu, will do the trick.
-
Watch your line lengths: Make sure you set your line length to 65
characters in order to prevent embarrassing line breaks. If your lines are
too long, your e-mail could turn out looking like this:
> You might be
wondering how anyone could
>let this
> happen. After all, wouldn't they notice
>that their e-mail has been broken up into numerous different
> lines,
>each a different length?
You've
probably received e-mail that looks like this before. It's not only hard
to read, it's annoying!
-
Use hard carriage returns: Some older e-mail clients don't
actually have "word wrap," so to avoid having your e-mail appear as one
long line of text that readers will need to use the horizontal scroll bar
to read, insert a hard return (by pressing "Enter") at the end of each
line (i.e., every 65 characters).
-
Use a fixed-width font: When formatting your e-mail, do so in a
fixed-width font like Courier that uses an equal amount of space to
display each character.
For
example:
- This is Courier
- This is Arial
As you can
see, Courier consistently uses the same amount of space to display each
character, while Arial varies in width.
This is
important because the majority of e-mail clients use fixed-width fonts as
their default (the exception being Eudora, which defaults to Arial).
While an
e-mail formatted in a fixed-width font looks good when displayed in a font
like Arial, an e-mail formatted in a font like Arial looks terrible
displayed in a fixed-width font.
By
formatting your e-mail in a fixed-width font, you'll ensure that it looks
good no matter what font your reader's e-mail client defaults to.
-
Check spelling and proofread everything: Everyone makes mistakes
now and then, but there is absolutely no excuse for the blatant errors you
routinely see made in many e-mail promotions. Remember that spelling
mistakes and poor grammar make you look unprofessional and damage your
credibility.
So before clicking "Send," take that extra minute to proofread your work
and have a couple of other people read it. You may save yourself some
embarrassment... and prevent lost sales!
-
Keep paragraphs short: By keeping your paragraphs three to four
lines in length, you ensure that your e-mail is easy to read. The more
white space you use, the better. Long, never-ending sentences that run on
for 8 lines get very difficult to read, causing readers to become
frustrated and delete your e-mail.
-
Test, test, test: Before sending your e-mail to your entire list,
take an extra 15 minutes to test how it looks in a variety of e-mail
clients such as:
As well,
check your promotions in a couple of web-based e-mail clients such as:
By setting
up these different "test accounts," you'll give yourself the opportunity
you need to fix any potential problems, and guarantee that all of your
subscribers receive the same professional looking e-mail.
Tools
for managing your e-mail campaigns
Depending on
the size of your opt-in list, you may want to consider upgrading your e-mail
tools. E-mail programs like Eudora and Outlook are great for sending e-mail
campaigns to a small group of people, but once you start to grow your opt-in
list (which you need to do if you're going to be a really successful
affiliate), you need to consider more sophisticated e-mail management
software.
A good e-mail
management tool should be able to manage all of your contacts' information,
send e-mails to your entire list with the click of a button,
automatically handle your "subscribe" and "unsubscribe" requests,
automatically deliver your electronic information products, minimize and
manage "bounce backs," and give you the ability to automatically
follow up with customers via autoresponder any time you want.
One tool that
can do all of that is
Mailloop. With mailloop you'll be benefiting
from the exact same features that we use to make tens of thousands of dollars online
each year!
Final
thoughts
A
professionally written and formatted e-mail with a catchy subject line makes
you look like a credible business owner who takes what you do very
seriously. It invites readers to examine your e-mail... check out your
offer... and seriously consider making a purchase based on your
recommendations.
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